Our core purpose is to spread kindness. After all, RAOK stands for Random Acts Of Kindness. RAOK was founded in 2014 by mother-daughter duo, Brigitte and Hannah, who were on a mission to serve others and continue to love deeply on their family (like mama bears do!).
The vision for the store came when mother, Brigitte, and daughter, Hannah, both found themselves at a crossroads. Brigitte had made a career of serving others with many years of experience in the retail clothing and events industries. Hannah had her hand at serving in state government and non-profit positions. They were good at these roles, but they were feeling depleted. They needed something to fill their tanks. Thus, RAOK was born and our initial founding team was able to build on Brigitte’s uncanny ability to help others find that special look and their strong will to serve others.
Our founding ideals
If you visit our brick and mortar store in Plant City, FL, you’re likely to run into one of our littles. Expect a little wave and fashion guidance provided in the way only a toddler could do. Our team is a close-knit family and we strive for you to feel like family when stepping into our door or visiting our online community store.
It is our pleasure to serve you. We love the products that we offer, and we hope you do too; but the real treasure is you and growing in community with you. Our goal is to help you find that look that you feel confident in. We believe the most impactful gift that we can provide is to help others feel special (because you are!). This can be accomplished through a little old-fashioned kindness. The impact of kindness can be huge because it’s contagious! In a world where we all face difficult challenges, kindness can and does matter! We promise to treat you with kindness when you visit us virtually or in person. Please pay it forward! You never know how much of a difference a small gesture of kindness can make. We also take pride in supporting causes that we hold near and dear to our hearts. Please see our Missions page for more information and how you can help.